I have to be honest - and this is admittedly weird for someone working in the tech and social media space - but Google always kind of spooked me. I love their stuff. I’m a voracious consumer of all things Google. But I always felt a little “uneasy” around them. When I hear “do no evil”, I’m immediately reminded of the Comfort Inn principle. Ever have a comfortable stay at a Comfort Inn? Me neither.
Having now read In the Plex, I have to say I’m way beyond spooked at this point :) Making matters worse, I also consumed #digitalvertigo not long ago.
For a while, I’ve been saying that political parties as we know them will cease to exist in the coming years. Instead, we’ll mandate either Google, Facebook, Apple, Microsoft, or entities like Walmart to manage and govern society. Ok Microsoft might be a stretch :)
Because when you read about how Google came to be, and the awesome wealth, power, political clout, and execution capabilities they wield, it doesn’t take a genius to realize these behemoths are way more capable and powerful than most existing governments. Heck they already influence major elections with money and brain power.
In fact, I’m pretty sure Google could run a country way better than most traditional governments can (or currently are). It’s probably true for Facebook as well. These huge conglomerates have more power, brains, and resources than most national governments.
Are you scared yet? Or just relieved? I’m still trying to pick a camp :)
Stay social my friends!
Sometimes you just gotta keep your head down and plow ahead. #Socialmedia is a lot like farming I think. Farmers are thick-skinned. Rain or shine, they get shit done. They plant. They seed. They sow. They reap. They know when to wait and when to rush. They isolate from surrounding noise and focus on driving the tractor.
Yes social media is fast and furious. Results are expected instantly. Political pressure can be intense. And naysayers often abound. But that’s okay. Just plow on. Keep doing what you do best. Keep going after brilliant content. Keep engaging, keep collecting metrics, keep the relationships compelling. Be consistent. And keep plowing that field. Tomorrow’s another day.


