It’s been all about content for me lately as we’re spending time evolving our publishing strategy at work. First I hit upon this really compelling article by Scott Monty. Which in turn pointed me to this one from Edelman’s David Armano.
What you see above is a graphic rendition of what David calls the enterprise “social-creative newsroom”. This really speaks to me because it’s what I’ve been calling a “publishing factory” for lack of a better term (now I have one).
The whole “companies must become media” theme is by now hopefully well established in social circles. It is one of the essences of doing social isn’t it?
The friction with companies “becoming media” is that doing so requires seamless and timely integration inside the enterprise between groups, divisions, and people.
It requires company organs to “pulsate” together orchestrated by a single heartbeat. And that, for many large organizations, can be Utopian at best.
It’s a political and structural mutation hopefully driven by ”social business” evolution. But I do feel it has to be mandated from above, and constantly preached from within. And there are many moving parts to this equation.
The concept is not only great but also necessary. But it’s just so darn hard to implement. It takes a very long time. And in most cases, time is a luxury a lot of these companies no longer have.
If anyone’s figured out how to do this quickly somewhere, do share the love please :)
Stay social my friends!