In the “This is so freaking brilliant why isn’t everyone else doing it” category, I submit to you today: Keljob video recruiting!
Keljob is a French job-hunting site. And it lets hiring managers post videos pitching the positions they seek to fill. Keljob only has eight such clips so far but I suspect this amount is going to grow hard and fast.
Overall, the videos seem pretty home-grown and genuine. I think seeing a quick video job pitch from a potential boss is simply precious. All you get besides the quick video is an email address you can apply to. Which turns out to be a classified ads address at the Figaro - I don’t know why it doesn’t point directly back to the employer, but that’s another story.
Given the sad state of the recruiting industry when it comes to using social media effectively, I can’t wrap my head around the following question: why on earth isn’t every job hunting site in the world doing this? We had to wait for a French recruiting site, of all things, to come up with this? Mon dieu! :)
I felt a lot of borderline nonsense in the #socialmedia force last week. For starters, this article here. Admittedly, Doron makes a lot of good points but I have to hold up a hand on #1 and say “check please!”
Because firing customer service reps is not an intelligent cost-saving measure. Hiring the right people, in the right numbers, with the right training is a better approach in my experience. Support folks aren’t some commodity you can trade like soy beans. Yes a large proportion of incoming support questions are repetitive. That’s because your processes and policies are flawed. So fix them, and then you don’t have to deal with repetitive crap year in year out. Neither do your customers!
And “artificial intelligence” is a great concept. Been hearing about it for 25 years. But I have yet to meet signs of active intelligence in 99.99% of the software I see out there. For English press one. For Spanish press two. Get real.
Next, there’s been a lot of noise lately from a recent Altimeter report as echoed here (and a dozen other sites). They surveyed a bunch of companies. And it turns out 67% of them feel that “social media is a significant or critical risk to their brand reputation”. Well DUH.
If you hire the wrong people, nickel and dime budgets, start off with no strategy and no ROI goals, no vision, no crisis plan, and no internal culture needed to support social media programs, well yeah, you’re taking a significant risk I’d say.
So hint: don’t do any of that and you’ll be just fine. Because not engaging customers via social means assured irrelevance soon. And that’s a risk 100% of companies must fear today.
Okay. I feel much better now ;) May the Force be with you!
If you, or anyone, knows of a person who can perform all these tasks in a mere 40-60 hours per month (yes folks, month) then please refer him/her to me immediately. I could use someone (or five) like that on my team! Big reward. And a bag ‘o chips! :)