I keep saying one of the next big social frontiers is about “private” social networks - stuff like this, that, or the other (Hyperweek is a really cool customizable social network created by my buddy Raphael Briner) for example.
I’m talking about “Facebookized” social networks within a specific context. Say like Marketing, Sales, PR, HR, Support - and maybe even all combined into one big “mothership” network.
In other words, if Facebook is the social graph, Twitter is the interest graph, Pinterest is the shopping graph (ouch). Well, what’s your graph baby?
Here’s the kicker: these bespoke networks can’t be walled off. You need to figure out how to safely gate and regulate public entry (think customers). Then, if you make a physical product, figure out how to connect it as well. Now the whole enterprise, its customers, and its products are connected internally and externally. Nifty! - Can you spell s-c-a-l-e?
Whoever figures this out first wins. Yes, I know about Yammer and Chatter. Blah.