It’s true there’s a lot of crap going back and forth on social media. Endless pointless ads, mediocre content and opinion, trivialities, horrendous language, insensitivity, and too often, a propensity for negativism (as industry guru Frank Eliason pointed out recently). A microcosm of humanity I suppose.
But every so often, you find what I call a “digital heartbeat moment” — an unsolicited encouragement, words of support from a “friend” or follower, something precious shared for free. Gratuitous love. Stuff that gives you hope. And reminds me that digital networks can indeed be as powerful, if not more, than live ones.
Something I learned a long time ago in the age of IRC and BBSes. Way before the expression “social media” was ever coined and adopted by everyone including your mother.
It’s that rare digital heartbeat moment that makes it all worth it. And legitimizes the new world we live in. Because we can scale love and compassion now. Notwithstanding what some say about social media being useless or trivial. Or worse yet, a passing, tasteless fad.
Because of this sometimes - rarely, but sometimes - Facebook earns the right to exist. Michelangelo might have dug it :) That’s just my opinion.