I started reading this post with great enthusiam today until I hit this passage:
“To stay in line with industry regulations, Morgan Stanley financial advisors will use pre-written, pre-approved Tweets and submit each LinkedIn posting for approval.”
And then I felt a little sick to my stomach. You got to be kidding me, right? I’m not even sure I grasp the concept behind this. So Morgan Stanley has “canned” tweets and enforces a “control” process on all LinkedIn communication? Whoopie!
This pretty much breaks the major cardinal rules of good social media. Namely genuineness, transparency, and unfiltered digital interaction (I said unfiltered, not uncontrolled…) - All traits Wall Street firms would be well-advised to curate, given the current times, but I digress…
If Morgan Stanley is “among the leaders on Wall Street entering into social media”, I sure hate to think what the followers are like!