Sometimes you just gotta keep your head down and plow ahead. #Socialmedia is a lot like farming I think. Farmers are thick-skinned. Rain or shine, they get shit done. They plant. They seed. They sow. They reap. They know when to wait and when to rush. They isolate from surrounding noise and focus on driving the tractor.
Yes social media is fast and furious. Results are expected instantly. Political pressure can be intense. And naysayers often abound. But that’s okay. Just plow on. Keep doing what you do best. Keep going after brilliant content. Keep engaging, keep collecting metrics, keep the relationships compelling. Be consistent. And keep plowing that field. Tomorrow’s another day.